Do you know how to create your personal brand? Do you know what category you are operating in, or how to create a new one?

If you are not first, or can't be a leader in something, then create a new category. Doing this will alow you to become the leader in something. Take everything you learnt when reflecting on leadership and consider what is the reframe. What is it that only you can do, considering your experience in life? Ask yourself what categories am I currently in, what others could I explore? What new category can I create?